Introduction to Marketing
Free
COURSE CONTENT
- Key concepts of marketing
- Marketing environment
- Strategic marketing planning
- Consumer behaviour
- Market segmentation, market targeting and positioning
- Marketing mix
- Product
- Price
- Distribution
- Integrated marketing communications
LEARNING OUTCOMES
During this course students will learn about the philosophy of marketing and the marketing tools that are applied to a wide range of businesses and organizations. They will be taught about the main marketing concepts such as the marketing mix and branding and they will understand the importance of research and strategic planning for effective marketing.
By the end of this course, students will be able to:
- understand the importance of consumers’ needs and preferences in their buying decisions and their consumption patterns in general
- understand the need of basing marketing-related decisions on the research and analysis of the internal and external environment of a business or an organization
- understand the need for strategic marketing planning
- analyze the market situation of a particular company or product
- perform a market segmentation according to different segmentation criteria
- set target and make decisions concerning the promotion of a of a particular company or product
- prepare an integrated marketing plan for a company
Course Features
- Lectures 0
- Quizzes 0
- Skill level All levels
- Language English
- Students 0
- Assessments Self